Herradura is re-launching Directo de Alambique: a super limited-edition, still-strength tequila bottled at 110 proof.

And since our tequila is 110 proof, we’ll partner with creators who give 110% to their craft.

We’ll partner with mixologists who don’t rely on what’s behind the bar and go above and beyond to achieve their vision—from harvesting ingredients from the wild to modern alchemists who create syrups and infusions from scratch in their “lab.” 

Directo will celebrate those who do everything possible to achieve cocktail perfection by not taking shortcuts and going the extra mile.