Alessandra Coloma

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Nothing to Luck and Everything to Craft

Tequila Herradura

You might look at the horseshoe on our bottle and
think it’s just a symbol of luck. Think again. It stands for 155 years passionately crafting the most original tequila ever tasted.

 

For making a spirit with intention and without compromise–The way other tequilas aren't. And for having the discipline to continually defy time and taste. 

 

At Casa Herradura, We leave nothing to craft and everything to craft. And when you craft tequila this good...good luck everyone else.


 

Herradura is re-launching Directo de Alambique: a super limited-edition, still-strength tequila bottled at 110 proof.

And since our tequila is 110 proof, we’ll partner with creators who give 110% to their craft.

We’ll partner with mixologists who don’t rely on what’s behind the bar and go above and beyond to achieve their vision—from harvesting ingredients from the wild to modern alchemists who create syrups and infusions from scratch in their “lab.” 

Directo will celebrate those who do everything possible to achieve cocktail perfection by not taking shortcuts and going the extra mile.

Herradura is re-launching Directo de Alambique: a super limited-edition, still-strength tequila bottled at 110 proof.

And since our tequila is 110 proof, we’ll partner with creators who give 110% to their craft.

We’ll partner with mixologists who don’t rely on what’s behind the bar and go above and beyond to achieve their vision—from harvesting ingredients from the wild to modern alchemists who create syrups and infusions from scratch in their “lab.” 

Directo will celebrate those who do everything possible to achieve cocktail perfection by not taking shortcuts and going the extra mile.

Strawberry Tamarind Margarita @bad_birdy

Verdita Margarita

@Notjustabartander

Alessandra Coloma