Gutlightenment

A good poop can absolutely make or break your day. But, we still don’t talk about it enough! Even though not everyone has the luxury of a balanced gut.

That’s where Gutlightenment comes in, a playful world we created for MiraLAX where relief and joy is the ultimate takeaway. Mixing live action and animation, we played with colors, characters, and even a custom track to bring the bliss of a well-timed trip to the bathroom to life, so you can feel Poo-phoric too.